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Reasons for lukewarm response for CFA franchisee/Issues faced by franchisees: a. The Appointment of CFA Franchisees by the Circle is also not fruitful in the Circles. b. Exclusive CFA franchisee ship involves service at the doorstep for a vast area and requires number of feet-on-street. Prospective applicants report that it may not be financially viable to engage such number of FOS, as nowadays, labour has become expensive. c. Geographic extent of CFA territory is vast and hence feet on street are not able to adequately cater to the large area and offer doorstep service. d. A churn is observed in persons appointed by franchises which may be attributed to the temporary nature of the job, which not only affects the performance of the franchisee, but also affects the business prospects of the franchisee 2. The Management may evolve some other methods for the promotion of Landline / Broadband through the internal mechanism or instead of having separate franchisees for CFA / CM, the franchisees can be asked to combined look after CFA / CM products. 3. In the appointment of CM Franchisees also the Franchisee of one Territory is asked to lookafter other territories and they are not able to concentrate the business in a particular area. 4. In many of the SSAs, the AGMs / SDEs in-charge of CFA Marketing are entrusted with additional charges like CM Marketing, EB and in some SSAs the DE (Plg) or DE (Operations) or DE (Admn) is looking after four or five portfolios. So they are not able to concentrate exclusively on CFA / CM Marketing. Hence the Management may kindly look into the matter and direct the Head of the Circles to post exclusive officers for CFA / CM marketing in the Circle / SSA level so that the instructions issued by the Corporate Office can be followed scrupulously. 5. Regarding Corporate Branding, i.e., promotion of BSNL Brand, the Management may kindly consider for centrally deploying a brand ambassador at the Corporate Office level and the branding creatives / TV Commercials may be centrally produced and distributed to the Circles. 6. The strategies of marketing formulated at the corporate level may be shared down to the grass root level i.e. up to the SSAs so that there will be a drive in Marketing. 7. The social media like face book / Twitter which reflects the mind of the subscribers in the fast moving world may be ordered to be maintained by a separate entity so that the image of BSNL can be promoted through these media in a much better manner. Hence, it is requested to kindly review the entire marketing activities at Circle/ SSA level as it is time to wind up the traditional working followed in Marketing and to catch up with the latest marketing trend at par with the private operators so that we could uphold the glory of BSNL as No. 1 operator. We are anticipating a very early personal interference from your good office in this regard. Copy endorsed to (i) Shri N.K. Gupta, Director (CFA), BSNL Board New Delhi (ii) Smt. Sujata Ray, Director (HR), BSNL Board New Delhi (iii) Shri N.K. Mehta, Director (EB) / CM, BSNL Board New Delhi (iv) Shri Sanjay Kumar, GM (S&M-CM), BSNL Corporate Office, New Delhi No. AIBSNLEAICHQ/CMD/2015dated 15.10.2015 (Addressed to Shri Anupam Srivastava CMD BSNL New Delhi -110 001) 1. Regularization of Officiating JTOs as per provision in the recently approved new JTO RR -2015; Request for a very early and time-bound action to complete the process of regularization through Absorption channel Reference: This Association letters(i) No. AIBSNLEA/CHQ/CMD/2014dated 8-9-2014(ii) No. AIBSNLEA/CHQ/CMD/2014 dated 15-11-2014 and (iii) No. AIBSNLEA/CHQ/CMD/2015 dated 27-05-2015. Kindly refer to our letters cited above pointing out the undue delay caused in the finalization of new JTO-RR and regularization of Officiating JTOs based on it. TELEWAVE Page-5 SEPTEMBER-2015